A story about who you are
It’s a collection of intentional and influential photos of ‘you’ for your business or brand. The photographer captures essential headshots and profile photos of you, then expands into more creative portraits and behind-the-scenes imagery that tell a story about who you are, what you do and who you work with.
Carefully planned & styled
Often the photos are aligned to your marketing strategy or campaign, but not always. At the very minimum, the photo shoot is carefully planned and styled to express the vibe or essence of your brand and attract or influence your dream client.
A specific story or message
Location, backdrop, props, outfits, accessories, poses, and expressions are usually decided prior to your shoot so that they tell a specific story or message about your brand or service or product. You and your photographer decide ‘how’ you want to be seen by the people you want to buy from you.
Brand photos are valuable 'assets'
The resulting photos are valuable assets for your business and can be used absolutely everywhere; from profile photos, your website and social media content, to marketing materials like price lists, sales pages and guides.